Our Journey

Starting in the 50s of Singapore’s last few kampongs.

Pioneered by generations of florists, we moved from kampong to market, and the business eventually settled down in Tiong Bahru Market in the 1950s, thus creating Soon Heng Floral.

Over the years, Soon Heng Floral grew its popularity by providing a huge variety of exceptional services and bouquet wrapping capabilities at an affordable rate. As 3rd generation moved in, the business plan expanded beyond its comfort zone. New generations started cultivating flower knowledge and building a reputation in the digital world [Floral Culture] alongside a flower wholesale [Floral Market].

Beyond the traditional pen and paper old wholesale industry, Floral Market improved the accessibility for the customers and efficiency by digitalising the system. Floral Market also prides itself on understanding the science behind the longevity and quality of flowers. With a long history of experience in the flower industry, we can shuffle through the seasons of flowers with our worldwide distributors

The world is huge, and there are plenty of varieties and species of flora and fauna. Our game is to shrink it up and make it easy for locals to access and afford flowers. We can do it with the support and belief of multiple established distributors worldwide.

The blooming of the world is in the hands of Floral Market.